Craft Retail

What the craft industry and tech get wrong about each other

I walked into a yarn shop excited about a demo. I’d white-labeled one of my products so their branding could shine - not mine. It was rough on purpose. In tech, that’s normal: build something small, pitch the idea, collect feedback, iterate. I thought I was solving an

Yarn Stores

Making Your Yarn Store a Haven for Crocheters

How local yarn shops can better support the growing crochet community Crochet is thriving—and yarn shops that adapt will thrive too. Learn how to make your store more crochet-inclusive, from inventory and staff training to branding and display ideas. The Shift in Fiber Arts The landscape is changing.